![]() ![]() The OM-1 has been a big hit with reviewers and consumers alike, so the OM System era seems to be off to a good start. It's anyone's guess what happens to Olympus in 2022. #Olympus viewer 3 tutorial freeBecause now we are free to be involved in the culture of photography, I would like to try some new things." The Olympus verdict "As a manufacturer, we may be able to add value by providing a bag or a strap. "I believe we can provide value to the photography activities and culture of our customers in areas other than cameras and lenses," said OM Digital's chief technology officer (opens in new tab), Setsuya Kataoka. OM System PEN E-PL11Īt CP+ 2021 (opens in new tab), OM Digital Solutions made the surprise statement that it is interested in exploring its newfound freedom of a controlling corporate structure by expanding its remit beyond producing the best Micro Four Thirds cameras (opens in new tab) and best Micro Four Thirds lenses (opens in new tab). So if you're jonesing for that kind of style and substance, this would be a great alternative. That said, the recent Olympus PEN E-P7 (opens in new tab) feels in many ways like a pocket-sized PEN-F successor – but it lacks the PEN-F's vari-angle screen and electronic viewfinder. ![]() Clearly the company is aware of the interest, if nothing else! However, it has been brought up publicly by company executives a number of times in recent discussions. The original Olympus PEN F (opens in new tab) was discontinued a few years ago, as it sold well but not quite enough, but it has always been a popular and coveted member of the Olympus family.Ī camera created to embody sheer style and cool creativity, it's a very niche and premium priced product that may be difficult for OM Digital – which cannot afford to make any losses – to resurrect. The confirmation that PEN cameras will continue threw gasoline on the fire of Olympus PEN-F II rumors (or, perhaps, wishful thinking). On a more fundamental level, is Kataoka suggesting that Olympus might even partner with another manufacturer on a camera? It seems farfetched, but we've already seen technology partnerships between rivals Samsung and Xiaomi (opens in new tab) on camera phones – so stranger things could happen! PEN and Tough cameras will continue ![]() #Olympus viewer 3 tutorial proHasselblad, for example, provides cameras for drones like the DJI Mavic 2 Pro (opens in new tab) (though of course, the former is owned by the latter), and Leica supplies the camera system for phones like the Huawei P40 Pro (opens in new tab). While the prospect of running photography tours is a little left field, the idea of partnering with other companies makes a lot of sense. I also want to actively engage in creating new value going forward." "Instead of just doing things on our own, we will work with other partners when necessary. "I’m interested in further exploring the potential of the optical technologies of cameras and lenses, as well as the audio technologies from IC recorder and other areas, exploring new avenues," said OM Digital's chief technology officer (opens in new tab), Setsuya Kataoka.Īt this point, he was asked by photographer Koichiro Saito, "In other words, there is a possibility of collaborating with other companies?" In a dramatic turn, OM Digital confirmed at CP+ 2021 (opens in new tab) that it will partner with other companies. ![]()
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